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Compound scenarios, also known as scenario planning, is a powerful strategic tool that is widely used by different organizations, especially in the real estate industry. The Square is a leading real estate developer company in New Cairo, Egypt that has implemented this approach as part of its overall strategic planning process. This tool helps the organization to stay ahead of competitors and anticipate future trends and risks.

Compound scenarios involve the development of multiple scenarios based on different events, trends, and assumptions. These scenarios are combined and analyzed to explore different possible futures for the company. Each scenario represents a potential outcome for the company, based on different assumptions about the environment in which they operate.

For example, The Square could assess a range of scenarios based on the real estate market's changing dynamics, government policies, economic trends, environmental factors, and social changes. By exploring different possibilities, the company can identify risks and opportunities that may not be apparent in a single projection.

The advantage of compound scenarios for companies is that it provides a better understanding of the potential opportunities and risks that they may face in the future. This allows them to make more informed decisions about where to focus their resources, how to allocate their investments and determine which strategies to pursue.

Secondly, by developing a range of scenarios, companies can build resilience and flexibility into their strategic planning. They can prepare for different situations, rather than being taken by surprise by a single unexpected event.

Finally, compound scenarios help companies avoid the trap of "groupthink." By exploring multiple possible futures, they encourage a diversity of perspectives and ideas, which can lead to better decision-making in the long run.

In conclusion, the use of compound scenarios is a valuable strategic tool that helps companies like The Square stay ahead in a rapidly changing world, especially in the real estate industry. By exploring different possibilities, they can identify risks and opportunities, build resilience into their planning, and avoid the trap of groupthink. This approach helps to ensure long-term success and create a sustainable competitive advantage.